SIGNA Sports Group, through its subsidiary internetstores, is entering into a partnership with Probikeshop to become the largest online bike retailer in continental Europe.

  • Probikeshop is the leading online bike retailer in Southern Europe and France and operates 7 online shops in 6 different languages.
  • The fusion of internetstores with Probikeshop will create the leading online bike and outdoor platform in continental Europe with 35 online shops in 12 languages in 14 countries.
  • Olivier Rochon, the company’s founder, will remain on board as the CEO.
    The partnership with Probikeshop emphasises SIGNA Sports Group’s clear strategy to become a multichannel platform and one of the leading sports retailers in Europe.

(Esslingen, April 4th, 2017) internetstores has acquired 100% of Probikeshop shares. With this step, SIGNA Sports Group continues on its path towards multichannel domi- nance in the sports retail sector. Migros Genossenschaftsbund [Cooperative] and Probikeshop’s founder, Olivier Rochon, are selling their shares. Olivier Rochon will be- come a shareholder in internetstores. Probikeshop is the leading online bike retailer in France and Southern Europe.
This fusion of internetstores with Probikeshop will create the leading online bike and outdoor platform in continental Europe with 35 online shops in 12 languages in 14 countries. It will result in considerable synergies and growth potential across the entire value chain, – and leverages the perfect regional fit between internetstores and Probikeshop. In the full bike area, it will be one of the largest online retailers in the world.
The company’s founder, Olivier Rochon, will remain as CEO of Probikeshop and will continue to lead the development of the company, which was founded in 2005 in St. Etienne, France, and its 170 employees.
Markus Winter, CEO of internetstores, is pleased about this new milestone in the company’s history: “Over the course of more than a decade, Probikeshop has suc- ceeded in gaining more than 1 million cycling fans as customers in Southern Europe. Our two companies complement each other perfectly in every aspect.”
Olivier Rochon, founder and CEO of Probikeshop, also expects this partnership to re- sult in a new phase of growth, saying, “internetstores is one of the outstanding com- panies in terms of technology in the European sports online retail sector. Together, we will become the best e-commerce platforms for our sports-oriented customers”.
With this partnership, SIGNA Sports Group continues its strategy of profitable growth in the European multichannel sports retail sector. René Köhler, founder and Chairman of internetstores, commented, “The unique entrepreneurial culture that all of SIGNA
Sports Group’s units have in common will further accelerate the Group’s growth, momentum and innovative power.”
The transaction with Probikeshop clearly demonstrates how consistently SIGNA is driv- ing the strategic online orientation of its retail investments. In the sports sector, SIGNA Sports Group, together with Karstadt Sports, OUTFITTER, internetstores and Tennis- Point, is the clear market leader in Germany, and now with Probikeshop, is also one of the leading multichannel sports retailers in Europe.
The completion of the transaction is subject to approval by the antitrust authority.

About Probikeshop

Probikeshop has a very wide range of products, with more than 450 different sports brands, its own private brands and exclusive brands, which are sold in the 7 online shops in France, Spain, Portugal, Italy, Belgium, Switzerland and Germany. Probikeshop’s online shop was named Best Online Shop in France in 2017. Probikeshop currently employs 170 people.

About internetstores

internetstores Holding is Europe’s leading e-commerce company in bike and out- door. The group runs numerous shops across 14 European countries: Bikester, Add- nature, CAMPZ, and Brügelmann. With its broad assortment, the shops attract enthusiasts as well as newcomers to the bike and outdoor experience. More than 750 brands and 70.000 articles make it easy to select the perfect equipment. The company employs about 400 people in Esslingen am Neckar, Berlin and Stock- holm.

Further inquiries

Robert Leingruber
Head of Communications & PR
T: +41 79 9278697

Natalie Tiburtius
T: +49 711 93305-309