Hans Dohrmann appointed CEO of internetstores

  • Europe’s most renowned e-bike expert takes over as CEO of the continent’s leading online provider of bike and outdoor products
  • Dohrmann succeeds Christian Bubenheim, giving added impetus to the implementation of internetstores’ growth strategy as part of SIGNA Sports United, Europe’s top sports e-commerce platform

Stuttgart, 12 November 2018 – Hans Dohrmann has been named the new CEO of internetstores, Europe’s leading online provider of bike and outdoor products. He has worked for the company as a strategic consultant over the past few years, and has been instrumental in shaping its growth strategy. Hans Dohrmann will take over from Christian Bubenheim, who is leaving the company by mutual agreement.

Dohrmann is one of the most highly regarded e-bike and digital commerce managers on the international stage. He has extensive experience of managing and developing growth companies in the retail and technology sectors. Dohrmann’s achievements include establishing e-bike retailer m-way – part of Swiss retail giant Migros – which under his management went on to become one of the largest multichannel e-bike sellers in Europe.

internetstores is part of SIGNA Sports United, continental Europe’s leading sports e-commerce platform in revenue terms. Thanks to its profitable growth, SIGNA Sports United is now the number-one online provider in the bike and outdoor sectors.

“We are in the process of further extending SIGNA Sports United’s leadership in Europe by means of proactive and profitable growth. internetstores and the e-bike sector will play a key role in this regard. Bringing Hans Dohrmann on board as CEO is precisely the added impetus we need for our growth strategy,” commented Stephan Zoll, CEO of SIGNA Sports United.

“Digitalisation of specialist retail is unlocking massive potential for the bike and outdoor segment. E-bikes will transform global bike retailing in much the same way as smartphones revolutionised the communications sector. Taking advantage of this outstanding opportunity for the Group will be a powerful incentive for me and my team,” said Hans Dohrmann.

About internetstores

internetstores Holding, Europe’s leading online provider of bike and outdoor products, is part of SIGNA Sports United. internetstores operates a total of 30 online shops in 13 European countries: the brand portfolio includes fahrrad.de, Brügelmann, Bikester, Probikeshop, CAMPZ and Addnature. With a comprehensive product range, the stores target both beginners and dedicated enthusiasts: bike riders and fans of the great outdoors will find everything they need among the 750-plus brands and around 100,000 products. As well as operating the online stores, the company also offers own-brand products, such as prize-winning, high-end mountain bikes and racing models from VOTEC. At present, internetstores has a total of about 500 employees based in Stuttgart, Berlin, Lyon and Stockholm. For more information, visit www.internetstores.com

About SIGNA Sports United

In terms of both technology and revenue, SIGNA Sports United is one of the leading sports e-commerce platforms in continental Europe in its core Bike & Outdoor, Tennis, and Team Sports & Athleisure segments. SIGNA Sports United owns brands such as internetstores (Europe’s number one in the cycling and outdoor sectors), Tennis-Point (Europe’s leading tennis retailer), Outfitter and Stylefile (Europe’s top team sports and leisure retailer). For further details, visit www.signa-sportsunited.com

Press contact

Robert Leingruber
Head of PR & Communications
M: r.leingruber@SIGNA.at
T: +43 1 5329848-0