SIGNA acquires internetstores, Europe’s leading bike and outdoor e-commerce company.

  • SIGNA Retail expands its strategic trading portfolio and acquires 87% of the shares – the management team keeps the rest
  • The participation in internetstores is the next step toward becoming a multichannel provider and the leader in sports retail in Germany
  • The entire management team will stay on board: Markus Winter will become CEO, while internetstores founder, René Köhler will become Chairman of the Advisory Board
  • The acquisition of internetstores is SIGNA Retail’s third acquisition in the e-com- merce sector after the acquisitions of dress-for-less and OUTFITTER and represents the next step toward becoming a multi-channel provider(Vienna, 8. November 2016) In order to provide growth potential in the online sector even more successfully, SIGNA Retail will acquire 87% of Europe’s leading bike and outdoor e-commerce company, internetstores. For SIGNA Retail, this participation is an important expansion step toward becoming an integrated trade company and a multi-channel provider as well as the leader in sports retail in Germany.The acquisition by SIGNA Retail combines internetstores’ international position and online expertise with SIGNA Retail’s comprehensive retail expertise. internetstores shall maintain its autonomy and shall also act within SIGNA Retail as a technology expert and a technology hub in the multi-channel sector. By linking the various online and offline competences and channels, both partners commit themselves to a rapid de- velopment on both sides in the future.


Europe’s leading bike and outdoor e-commerce company has been growing profita- bly since its foundation in 2003 by René Köhler. After the investment company, EQT Expansion Capital II, joined in 2012, the profitability of the company continued to im- prove while growth was strong. The company opened shops in seven new countries and acquired and successfully integrated Addnature, the Swedish market leader in the outdoor e-commerce sector.

René Köhler shall continue to be involved in the company as Chairman of the Advisory Board. Markus Winter, who has been actively shaping the company’s successful development as Managing Director of E-Commerce and Internationalisation since 2013, took over as CEO on 1 October 2016. The other Managing Directors, Bernd Humke (Finance) and Ralf Kindermann (Purchasing), are also staying on board.

Multi-channel business as an important value driver of SIGNA Retail

SIGNA Retail’s position offers an excellent platform and internetstores’ e-commerce expertise shall give fresh and valuable impetus to SIGNA Retail’s multi-channel strategy. Furthermore, internetstores, which already has successful online shops in 14 countries, provides excellent starting points when it comes to internationalisation.

The acquisition of internetstores is already SIGNA Retail’s third acquisition in the e-commerce sector this year, after the acquisitions of dress-for-less and OUTFITTER and shows how consistent SIGNA is in pursuing its strategic orientation of retail participation.

Thanks to this acquisition, SIGNA can massively expand its online presence and take the next step toward becoming a multi-channel provider. By taking this step, “SIGNA Sports Group”, together with Karstadt sports, OUTFITTER and internetstores will become the new German market leader in the multi-channel sports sector.

Wolfram Keil, Managing Director of SIGNA Retail, declares: “internetstores is not only market leader in the bike and outdoor sector but also a technologically leading and innovative company in the online sector in Europe, and so, it will also play a key role in SIGNA Retail’s future online development. I am convinced that we must continue to seamlessly combine stationary and Internet trade, in order to be successful in the long term in the future. At any rate, following this acquisition, we are absolutely de- termined to develop our multi-channel business through new acquisitions.”

The completion of the transaction is still subject to approval by the monopolies author- ity.


internetstores Holding is Europe’s leading bike and outdoor e-commerce company. The group operates numerous online shops in 14 European countries: Bikester, Add- nature, CAMPZ, and Brügelmann. Thanks to a wide range of products, the shops are aimed at both sports enthusiasts and beginners: With over 750 brands and 70,000 items, customers are guaranteed to find the right products. Aside from extensive product competence, the company also offers excellent service.

internetstores is one of the few e-commerce companies with a substantially profitable growth. The company has around 400 employees in Esslingen am Neckar, Berlin and Stockholm. More at

SIGNA Retail

Established under the overall corporate umbrella of SIGNA Retail are a number of commercial concerns, operating next to one another but independently. These in- clude, as well as The KaDeWe Group, the firms of Karstadt sports and Karstadt Warenhaus, OUTFITTER, dress-for-less, the Joint Venture with EATALY and internetstores. All the

companies are managed by experienced trade experts. With more than 20,000 em- ployees at more than 100 locations, SIGNA Retail achieves with these companies a turnover of over EUR 3 billion per year, so making it one of the largest concerns in the German retail sector. More at

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